What a real technical SEO audit covers
A technical SEO audit is not a list of errors from an automated crawler. The crawler output is the starting point. The audit itself is the interpretation: which of these 200 errors actually affect rankings, which are cosmetic, which will take a week to fix and move three pages, and which have been sitting there for two years suppressing your most important category pages.
We run a full crawl of your site, then work through the results systematically. Indexation issues: pages that should be indexed and are not, pages that are indexed and should not be. Canonical configuration: whether your canonical tags are pointing at the right pages, whether you have canonicalization conflicts creating duplicate content signals. Core Web Vitals: LCP, CLS, and INP scores on desktop and mobile across your major templates.
Site architecture is reviewed separately: internal linking patterns, page depth, orphaned pages, and whether your most important pages are receiving appropriate internal link equity. Schema markup is audited for correctness and for opportunities -- most e-commerce and professional services sites have schema gaps that are leaving search features on the table.
Delivery is a prioritized fix list organized by ranking impact, a written audit report explaining each issue category, and where applicable, implementation examples or code snippets your development team can work from directly.
- Full site crawl (unlimited pages)
- Indexation audit
- Canonical configuration review
- Core Web Vitals assessment (desktop + mobile)
- Site architecture analysis
- Internal link equity mapping
- Schema markup audit + opportunities
- Prioritized fix list with implementation guidance