A Treviso-based industrial machinery manufacturer had strong products but almost no organic presence for the B2B search terms that matter in their sector. Most of their traffic came from trade shows and referrals. After a full technical overhaul, a content strategy built around buyer-journey keyword clusters, and 8 months of editorial link building in Italian manufacturing media, organic traffic grew 289% and they now rank on page 1 for 34 of their primary commercial terms -- including several where they outrank much larger German and Austrian competitors.
A hotel group with 7 properties around Lake Garda had inconsistent Google Business Profiles and no location-page strategy. Most locations were invisible in the local pack for their main search terms. We standardized all 7 GBPs, built location-specific content, and implemented a structured review acquisition process. Within 45 days, all 7 properties appeared in the local pack for their primary terms. Direct bookings from organic search grew 38% over the following quarter.
A Milan-based fashion retailer with 4,000 SKUs had almost no organic visibility beyond branded search. Their category pages were thin, their blog untouched for 18 months. We rebuilt their content architecture from scratch around fashion search trends, rewrote category page copy for intent matching, and produced 28 SEO articles in 7 months. Organic sessions grew from 850/day to 3,050/day -- an increase of 2,200 additional daily sessions.
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