Why most link building does not work
The backlink market has two problems. The first is that most paid link placements are on sites that Google has either already discounted or will discount at the next algorithm update. A link from a private blog network or a content farm looks good in a report and does almost nothing for rankings. The second problem is that most outreach-based link building targets the wrong sites with generic pitches and gets ignored.
We build links through two methods. The first is digital PR: creating stories, data, or content assets that give publishers a genuine reason to link. This means knowing which Italian and European publications cover your industry, what they have published recently, and what type of content they are actually likely to run. The second is direct media outreach: pitching relevant expert contributions and opinion pieces to publications where your audience already reads.
Every link we place is documented the day it goes live: the publication name, the specific page URL, the domain rating at time of placement, the estimated monthly traffic to the placement page, the anchor text used, and the outreach method. Monthly reports include the full documented list of placements.
We work exclusively in legitimate editorial placements. No paid links, no private blog networks, no link exchanges. If a client asks for those, we explain why they are a liability and not an asset.
- Editorial link placements only
- Italian and European media network
- Digital PR and content-based outreach
- Full documentation per placement
- Monthly placement reports
- Toxic link monitoring and disavow management
- No PBNs or paid link schemes
- Competitor link gap analysis